Mercer is a charming town located in Iron County, Wisconsin. Known for its stunning natural beauty, it is often referred to as the “Loon Capital of the World” due to the abundant populations of loons found on its numerous lakes. Mercer offers residents and visitors a wide array of outdoor recreational activities, including fishing, hiking, snowmobiling, and hunting, making it a popular destination for nature enthusiasts. The town has a cozy, small-town atmosphere with a close-knit community and friendly residents. Downtown Mercer features local shops, restaurants, and markets that reflect the town's unique character. The annual events, like the Lumberjack World Championships and various winter festivities, draw visitors and foster community spirit. With its scenic landscapes, pristine lakes, and rich wildlife, Mercer serves as an ideal location for those looking to escape into nature while enjoying a peaceful lifestyle. Its tranquil environment is complemented by easy access to the larger cities of Ashland and Hurley, ensuring residents can enjoy both the serenity of small-town living and the amenities of urban life.